As your service unit’s communications representative, you enhance public awareness and support of Girl Scouting through regular, two-way communication with local media and community contacts. You’ll showcase how Girl Scouts prepares girls to practice a lifetime of leadership through access to thousands of girl-led experiences, skill-building opportunities, and connections.
Your Year at a Glance
Upon Registration: Role On-boarding
Once you register as a communications representative, we have an online service unit orientation to help you understand your role. Then, each service unit volunteer must complete the position agreement every year, which includes a full position description.
September–October: Get to know the Girl Scout Brand
Read our Brand and Communications Resources article which includes resources like our style guide, logo files, photography permission forms for volunteers, and more. Have you heard about G.I.R.L. (Go–getter, Innovator, Risk–taker, Leader)™? It’s the essence of the Girl Scout brand!
Throughout the Year: Develop a Communications Plan
Create a communications plan for sharing information with area newspapers, the council staff, and within your service unit. A good place to start is to get familiar with the flow of the Girl Scout year to understand what girls are participating in and when. Then, develop a system for girls and troop leaders to submit stories and photos of their Girl Scout experiences to you.
Throughout the Year: Share Your Service Unit’s Girl Scout Stories and Happenings
For example, you might submit an article and photographs to a local newspaper about a food pantry girls are organizing, or request to have one of your service unit’s events listed in a local publication’s events calendar. A great way to stay in the loop with happenings and hear Girl Scouts stories in your service unit is to attend service unit team and leader meetings.
In addition to promoting Girl Scouts locally, let us know what girls in your area are up to! We love to share stories about girl activities in our council-wide newsletters and on social media.
August–October: Promote the Fall Product Program: Snacks & Magazines
Promote Snacks & Magazines, our fall product program, to the Girl Scouts in your area to help them get excited and register on time to participate in the sale. In October, promote the Snacks & Magazines sale within your community by sharing it with your local paper or publications to include on their event calendars.
November–April: Promote the Cookie Program
Promote the Girl Scout Cookie Program in your service unit to get girls excited and registered to participate on time. Then, help girls have a successful sale by raising awareness about the program locally and how it benefits girls in your community. Share the cookie season dates with your local publications to include on their event calendars. After the cookie sale, share stories about girls’ accomplishments during the cookie season.
Year-round: Promote the Family Giving Fundraising Campaign
Join forces with your service unit’s Family Giving coordinator to encourage Girl Scout families to donate beyond their own troop so all girls have the opportunity to participate in Girl Scouts.