What Is a Cookie Rally?
A Cookie Rally is a pre-season event hosted by service units to kick off the Girl Scout Cookie Program. Along with generating excitement about the upcoming sale, a Cookie Rally helps prepare new and returning Girl Scouts and their families by teaching them how to engage their community, work together, and gain information on recognition items, promotion strategies, and seller resources. Think of it as a pep rally, practice run, training camp, and celebration all-in-one!
Who Attends a Cookie Rally?
Cookie Rallies aren’t just for the girls! Troop volunteers and parents are encouraged to attend so they can show support, ask questions, and understand what to expect before, during, and after the Cookie Program.
What Happens at a Cookie Rally?
A Cookie Rally highlights and promotes the Girl Scout Cookie Program. A typical rally has girls travel from station to station, engaging in different activities designed to help them learn how to play an active and age appropriate role in selling cookies (Or, as we like to call it, managing their Cookie business!)
When are Cookie Rallies Held?
We recommend hosting a Cookie Rally any time between January and two weeks prior to the start of sale.
How do I Prepare?
Start by following the steps in the Cookie Rally Guide and registering your username on Smart Cookies. Now you can begin to establish a budget, pick a date and location, and promote your Cookie Rally to troop leaders and parents.
Are Cookie Rallies Necessary?
A long time passes between cookie seasons (some Girl Scout Cookie fans would say too long!) and a lot happens during that time: New individual and troop goals are set, new recognition items are created, new girls join troops, processes improved, and more. A Cookie Rally is a great opportunity to both re-engage with fellow volunteers and Girl Scouts and get everyone on the same page about all of the improvements for the upcoming season.